Remember the VISA running man ad that we published a couple of weeks ago? if not you might have seen it on the TV by now and know what I'm talking about. If not go check the video out before continuing here.
In this "behind the scenes" video we will see how the ad was produced on location in Argentina, also the creators form Saatchi & Saatchi talks about the ideas behind the ad and the future of advertising.
One subject that is discussed in the video is if the nudity was to much or if it was just the right trick to get people to talk about the commercial. Personally I don't find the nudity disturbing in any way but one thing that struck me is that this commercial would have been so banned by the television networks if it was a woman running in her birthday suite for 30 seconds on prime time TV. What do you think would this commercial have been inappropriate by just swapping the male for a female? Start discussing in the comments right away.
The people we get to meet in the video are Graham Kibble-White a TV Critic and Kate Stanners from Saatchi & Saatch who was the one given the task of creating the ad.
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Category: Ad Videos, Video viewed 1379 times.
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