Dove sure is in no luck these days and this time it's Greenpeace that wants us to take action against the company.
But before we continue on this track we need some history. Last year dove created some very successful viral videos.
The first video was the Dove evolution which showed how the beauty industry manipulates the models to look perfect. The evolution video spawned the highly viral parody Slob evolution.
The second video released by Dove was the Dove onslaught ad which had the tagline "Talk to your daughter before the beauty industry does". I praised this ad because it told parents to educate their kids about beauty and reality before the beauty industry did. And as i pointed out in the post it's hypocritical because Dove is a big part of the beauty industry.
The Greenpeace response
Now we are back in the present and yesterday Greenpeace released an ad called Dove Onslaughter which is basically a parody on the Dove onslaught video. The tagline is a bit different in the Greenpeace version though as it says Talk to Dove before they destroy Paradise Forests. The reason Greenpeace is doing this is because the palm oil plantations are wiping out the Indonesian lowland forests and this palm oil is used in Dove products.
How can I help?
Greenpeace have created a special Dove page where you can easy send a letter to Unilever (the company behind Dove) telling them that you want them to stop destroying the forests of Indonesia. I urge you to support Greenpeace in this campaign.
I would call this response from Greenpeace a slam dunk, whats your opinion, we want to get an active discussion running here.
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