This is what happens when the marketing department get too much money to spend. One big, expensive ad. Let's hope they sold some beer ;-)
This is the Carlton Draught Big Ad, which is an award winning commercial for Carlton Draught. The commercial was first spread using viral marketing before being released on television and created a massive success for Carlton Draught. Within two weeks the ad was seen by more then one million viewers and. The viral marketing was such an success that Carlton Draught decided to cut the television budget to not overexpose the advertisement.
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