This is a video produced for a company called Lawson and its titled Battle of the Machines. To fully understand the meaning of the video you should know that the Lawson motto is "Because simpler is better" which I think this video reflects in a really clever way.
The video shows three different people that tries to rescue a man that has fallen down an abandoned wall, two of the three care more about status and ultimately theme self while the third keeps it simple and ultimately puts the man in need first. This video is obviously produced to show that Lawson is a company that puts the client first and foremost and keeps things simple to solve the real problem, if the is the truth I don't know.
This is a very clever viral video that i really think works sine this video have received over 1.000.000 views in YouTube and is only one in a series of video.
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Category: Ad Videos, Video viewed 343 times.
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