Max Havelaar is a Swiss non-profit organization to promote fair trade products. Fair trade represents a strategy for fighting poverty and promoting sustainability, the movement advocates payment of a fair price as well as social and environmental standards.
This ad don't have much to do with the work of the Max Havelaar organization but I think it could certainly do the work of creating awareness about the organization and perhaps spread the word about fair trade, and since I'm writing about it and you are reading it they are one step closer to acheiveing their goal I think.
What can we say about the ad, well is' one different way of shopping. I guess you have all seen the beerpongvideos and this is something similar but in this ad they throw stuff from the grocery store around and into the shopping carts.
The ad is in French so you might not understand anything of if but you will still appreciate the video.
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