Have you ever thought about the power Google have by dominating the online search market? If you are a tech nerd you probably have but otherwise you're probably worrying about other stuff in your life.
But the fact is that there are many conspiracy theories about Google using all the data they are collecting about us through the search engine, gmail, blogger, google earth and the other services from Google that many of us use on a daily basis. We know they are using it to serve relevant contextual ads and it's there cash cow at the moment and is probably going to turn Google into one of the most profitable companies in the world within a few years time. But are they also using the information about us for other things that we are not that fond of? Watch this video about Google's master plane and create your own opinion.
With Google's contextual add system AdSense, Google controls virtually all add revenue for a large portion of the internets websites giving them much power over these websites since they have to obey under Google's TOS agreement or they will bet shut out of an important revenue stream.